Business directory for the Central Coast of NSW, Australia

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  • Short Term Discounting Leads to Long Term Pain

    Posted by Michael in Marketing, Sales on October 6th, 2010 | No Comments »

    With all of the price wars going on at the moment in grocery, hardware, liquor and other industries it’s easy to get caught up in all the hype and trying to get consumers to buy NOW. It’s an amazing country we live in when we’re now seeing 50% discounts as a normal occurrence.
    Whilst there are certainly…read more

  • Effective Tradeshow Execution

    Posted by Michael in Marketing, Sales on December 7th, 2009 | No Comments »

    When displaying your business at a tradeshow, there are a number of important things to consider. This article will take you through the key components of tradeshow execution.
    Set Goals
    The First Step when it comes to tradeshows is identifying why you are there and what it is that you want to achieve. Is it: marketing and…read more

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