Business directory for the Central Coast of NSW, Australia
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Let’s explore the do’s, don’ts and recommendations around creating the ideal listing that gets potential customers interested and will rank better in Google.
Throughout your listing, make sure that your content is easy to read with no spelling or grammatical errors. These types of simple mistakes are unprofessional and can put off a potential customer. Throughout your listing always think about the reader and what’s in it for them. How does your product or service benefit THEM. And remember, “You don’t sell the steak, you sell the sizzle.”
In this article we will take you through each component of your listing and explain what you can do to best optimise it for your customer.
This should be a very quick snapshot of your business. It explains what you do for your customers and encourages them to read more. Think about what your business does that encourages people to buy from you.
Also, consider that the first 12-15 words will be visible on the results page so make sure that what you do or who you are is explained first. And remember that you’ve only got 250 characters to work with so it needs to be short, sharp and to the point.
In order to give your listing a little helping hand in the search engines, make sure you include your business name somewhere in the description, along with keywords for your industry and potentially mention the Central Coast in it.
Find My Local is a Central Coast Business Directory that helps local people find local services. We create a profile of your business so that you can be found by the 60% of shoppers that are now researching online.
Beez Neez Tiling is the Central Coast’s premier Tilers. We pride ourselves on quality workmanship and listening to our customers. With us you’ll get a quality job that leaves no mess and no fuss so that you can relax and focus on the finer things in life.
The keys to your short description are that it’s:
This is where we get into the nitty gritty.
Start by writing a list of all the features of your product or service. Then take this list and convert every feature into a benefit. Ask yourself “So what”. As a customer what would this mean to me.
Example: A feature might be that your product is made from Acrylic. The benefit is that it’s tougher, cheaper and lighter than glass so it’s easy to install, costs less and there’s no risk of it breaking.
With that list of benefits, start with the most important or compelling difference and include that first. Make sure you put your best foot forward because if a customer doesn’t read through everything, at least they’ve got the best parts.
Learn from Apple. If you ever go to their website, checkout their descriptions of each feature of a product. Notice how each feature is tied into the benefit and what it means for you.
Testimonials. If you have a good testimonial or two from other satisfied customers include this in your description. If you’ve successfully helped a number of customers in the past, it’s highly likely you’ll help them in the future. It all adds to the credibility of your business.
In this section also include the name of your business, the Central Coast and some keywords that you know customers will be looking for. Just don’t over do it. If you put in key words it will assist in your listings performance.
The keys to your long description are:
Images are an important way for consumers to get a good understanding of your business. As they say, a picture tells a 1,000 words. Try to include professional shots of your products or service to really emphasise what you do. The type and quality of a photo can mean a big difference to a potential customer. Imagine comparing two restaurants, one that had pictures taken while it was empty and with a poor quality cameras that made the image blurry. The other restaurant had a sharp photo taken of a full restaurant with everyone smiling and having a good time. Which restaurant would you visit?
Believe it or not but the file name for images is actually important for your listing. Make sure the filename of your logo is your business name + Logo. For Example: PMZ Marketing Logo.jpg
Include a brief description of the image as the filename. Eg Tiling of Kitchen and Lounge Room.jpg
Filetypes that are acceptable include: .jpg, .gif, .png
First you need to start by choosing the Category and Sub Category that your business belongs to. (If your not sure, please give us a call as we’re hapy to help).
Each Category has a different set of what we call characteristics and features. If your business is a Mechanic then a characteristic available is Vehicle Type. Within this you would select any vehicle that your shop services like: 4×4, Car, Van, Ute, etc.
Make sure you select everything that you do. These are really important for our search algorithm and will mean people can find you when they do searches for things other than the category your in. For instance lets say you run a Gym that does Zumba classes, then anyone that does a search for Zumba will see your business as one of the results.
By the way, if some key features aren’t in there, contact the Find My Local team to see if they can add it in for you. At the end of the day, you know your industry better than we do and if there is anything new that you think is important, let us know.
At the end of the day it’s the people that read your listing that will become your customers, not Google or any other search engine. So make sure that your first priority is informing people of your service and then, think about optimising it for Google. Think, if I was looking for my business, what words would I use. You can even look at your competition, what are the key words that they’re using. Just don’t copy their information, consumers are pretty savvy and they’ll quickly work out that something isn’t right.
And remember, if you need a hand or would like someone to give you some feedback on what you’ve written, please give us a call or shot us an email.
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